Niche Market: Brand Your Niche Market

Driving your business solo? Get a strong grip on the wheel and hang on for the ride.

The thought may be cliché, but it’s more… As a business owner, you delve into a vast opportunity to greet the world on terms bigger than the Montana Sky, or a corner cubical in a local office shelter where you share the coffee pot. It isn’t the size of your business that will get you recognized. It is however, the size of your Brand.

When you find your niche and get specific enough about doing business to identify the people you’re doing business with, branding comes easy. The Brand you select may actually come to you by accident, or by suggestion from a client, or even… As a response to a comment on your website, that was intended purely for informational purposes. Wherever your brand comes from, once it appears, STAMP IT EVERYWHERE!

Viral marketing within your niche spreads your name, brings you instant recognition, and gets you noticed by others in your Niche. Some suggestions for Viral Marketing include:

1. Write and give away FREE reports

2. Write a Newsletter

3. Write an ebook and give it away.

4. Write an ebook with your links in it and give it away for others to add their links into.

5. Write articles that can be shared online and give them away with your link attached.

Viral Marketing Works. As a means of branding your niche, viral marketing offers the best opportunity to get your name out there, be seen, and be recognizable.

Internet Marketing Branding – Choosing the Right Photo

To put the value of your photo selection in black and white — your photo matters. The photo you choose to display on your website, in your business links and on your articles will determine the quality of responses you get from your business online.

Black and White —

The Arts have it. If you’re working in an artistic industry where you have the option of empowering your choices with creative influence, by all means, break out the black and white. Boldly target your audience with your best features and create an artistic venue for your brand recognition photo. Delve right into the artistic power of asymmetry and allow the creative side of your vision to become visible to the multitudes.

Color Blocked Geometric —

Laughable as it may be, the Joker’s color blocked face betrayed the nation with an element of artistic awareness that belied the seductive qualities of the Joker’s true nature. When cutsy became ballzy, the defiance of seductive cover-up sent a new market productive evidence. Prosperity becomes a mute point when brand recognition stares defiantly into the face of logic. Color Blocked design works, if you’re gutsy enough to attempt it.

Sienna Demure and Archaic —

Aged with quality assurance and dependability. The mere act of aging a photo adds resilient credibility to the business owner. Once your credibility is proven, brand recognition becomes obvious.

“What? You haven’t heard of Sienna Demure?” she asks in a stunned voice, “they’ve been around simply forever. In fact, I’m certain my grandmother purchased from Sienna Demure. Perhaps you should give them a try?”

Are you really going to admit you’ve never heard of Sienna Demure before? It would get you in trouble.

Boring Reality Pic —

Or, you could simply select a boring reality picture that drives your image home in today’s market.

The choice is yours…

Social Marketing Branding

Build Your Brand Using Social Marketing

Increase brand awareness, help people live better lives

Social marketing is defined as a way of applying commercial concepts and techniques to non-commercial ends, or the marketing of goods and services to promote the consumer’s or society’s well being. Both ways, it can be a powerful tool, and we’ll see how with these examples below.

Imagine you are a company that makes cereal, and you want to increase awareness around you on the benefits of drinking milk but sell your milk at the same time. You also want to improve your brand name. You know that milk and cereal go together for most people, so you could start a campaign telling people the benefits of taking milk in their diet for a healthy body.

At the same time, you could run a parallel campaign that promotes your cereal, and at the end mentions that milk is a most important part of the diet.

Both of these are social marketing messages. In the first, it there was no self-interest, apart from your company’s logo. In the second, you have explicitly sold a product, but at the same time, you have told people something about their diet that will promote their health in the long run.

Many companies small and large, can use this technique to build their businesses.

There are many campaigns structured like this that have been highly successful. You must always consider your message to the public though, so that you can achieve a social marketing perspective.

Is Social Marketing Brand Marketing Dressed in Digital Drag?

“Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs.”

So reads the first line of a past article in the weekly marketing newspaper, DM News.

On the surface it’s an unremarkable and anesthetizing introduction to a marketing phenomenon that is, nevertheless, and needless to say – driving me nuts! What I specifically take issue with is encapsulated in the very last line of the article, which gushes: “Brands believe interactive games will eventually create revenue!”

Now c’mon… either that’s the most amazing and damning indictment against interactive/social marketing in general, and interactive games in particular, I’ve ever heard – or I need to get hooked up to a Valium drip!

Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing – a largely unproven, and certainly unquantifiable marketing fashion that only offers the hope of a return on investment?

I mean, does the emperor have no clothes, or what?

Yup, the MAD MEN are at it again! Except this time they’re not the same macho, cut-throat, Brooks Brother types you see on the TV show. These MAD MEN are pretty much techno nerds, born-again, re-branded marketing agencies with a digital veneer. But don’t get me wrong. I’ve got nothing against the new MAD MEN version, much less the older one.

I admire and applaud the business acumen of both – for they successfully carved out a niche for themselves and seized their profitable opportunities wherever they found or created them.

I’m just amazed that so many marketers – predominately, those with huge corporate structures, marketing budgets and MBA driven initiatives – have fallen hook, line and sinker for the glitz and glamour of social marketing.

Okay, okay, I’m not so surprised. This is, after all, the same genome of marketers who are easily enamored of and predisposed towards brand marketing, as opposed to direct response.

Social Marketing is not Revolutionary – it’s Evolutionary!

Look, social marketing can be a valid strategy for incrementally increasing revenue.

Because in the last analysis, it’s just the latest methodology for putting a company’s name out there in the market place in the hope of generating brand awareness.

In other words, social marketing is no more than the digital successor to billboard advertising, Super Bowl TV ads and NASCAR sponsorships – except the interactive component now allows marketer and marketee to network on a one-dimensional plane – i.e., you click here, I click there and another window appears.

Now when all that can be accomplished in a virtual three dimensional environment (anyone seen the movie TRON yet?) – where you can touch me and I can touch you back, then we can storm the mountain top and declare a revolution in marketing has begun!

So am I saying that marketers should avoid virtual social outreach? Of course not. Social marketing, as part of a multi-channel advertising campaign, if it can be afforded, rounds out a company’s marketing efforts.

But to put social marketing at the head of the line and devote a majority of one’s budget, time and efforts to it – while decreasing or ignoring, or worse, eliminating entirely direct response – would be in most instances suicidal!

And that’s why I believe…

Many small marketers have a distinct marketing advantage!

Precisely because they’re time and financially challenged!

The CMO of a multi-million dollar company who doesn’t have any skin in the game, and must only satisfy the requirements of his or her job function, however defined, can entertain fads of little immediate consequence, so long as his superiors believe he’s doing whatever he’s supposed to be doing.

But the small marketer, who watches her metrics and analytics every day, because her mortgage and car payments depend on it; she must see more dollars coming in than going out. So she knows she has to make an offer – ask for the order – and make a sale, often, consistently and effectively!

Of course, she understands too that bonding with her target market – acquiring their trust and loyalty is extremely important. But, then again, she also knows that in business, platonic love and long-distance relationships cannot sustain a viable much less profitable relationship.

Hence, she must always attempt to move the relationship forward. She has to ask for a kiss – and get one! The bigger and more remunerative the better!