Social Media Marketing: Branding Your Company

Many small business owners struggle with retaining customers after an initial use of product or service. What these business owners don’t realize is that there is a cost free quite effective way to do this. Social Media Marketing is becoming a large part of how companies interact with its customer base and also a way in which they gain new customers.

With a Facebook page, your business is gaining visibility, which will allow you to obtain new customers. Thus, the challenge is to create a special relationship with the people who follow you. In this sense, Facebook facilitates business interaction between the company and its customers. It is an excellent opportunity to survey people who follow you, to let them express themselves, to better understand their expectations and to be better prepared to respond. Your Facebook page is the place to talk about your business, and thus inform their news. Use it to promote your offers, your products etc. Take advantage of Facebook to promote your blog posts, news about your company, the events and your partnerships. Facebook is also an opportunity to improve the Search Engine Optimization (SEO) of your site. This way prospects and potential customers who are looking for information can find you more easily. All of these reasons explain the importance for a business to continue using a social network but especially to develop it in order to collect the benefits.

Professional blogs have become a strong medium of communication in the professional sphere. Here are three good reasons to create its corporate blog:

• Better SEO: The major advantage of a corporate blog is to provide a tremendous boost to your SEO. Compared to the website that can be static, the blog frequently adds new pages to create targeted content. With a business blog, prospects are much more likely to find you via the search engines, and can easily be directed to your site.

• A reassuring proximity that can influence your image: with a professional blog, you show another aspect of your company: a less formal side and more forward in the exchange with your customers. The tone is freer and less commercial than on a website. The user can react and interact with you by leaving comments. This proximity creates a reassuring image of the company but also helps to develop the relationship between the company and its clients.

• Easy editing and updating speed: It is very simple to add links, images or even videos. You are fully independent in its management

Many companies post online videos on YouTube without worrying about SEO. However, if you are a company that cares for the contribution of your YouTube videos, a good SEO strategy will help you to generate more traffic to your videos. Here are some tips that will enable you to get more traffic to your videos and ultimately bring more traffic to your site.

• Write an extended description of at least 200 words: YouTube does not (yet) have the ability to detect the subjects of a video. The more you give a long description, the more Google and YouTube will come to understand the subject of your video. YouTube uses keywords to rank you in its results so do not hesitate to use them.

• Optimize your video based on the keyword: if you properly tag your video with the good keywords, the search engine will propose them when it considers they are relevant videos.

• Share your videos on social networks: Sharing on social networks will bring in significant traffic. You can ask your friends to share the video on their different accounts. Do not hesitate to post your video on several sites.

• Subscribe and comment: ask to your followers or viewers to like, subscribe and comment on your videos. The more viewers that your videos attract, the more YouTube will give importance to your video in its ranking.

• Order your videos: From the moment you start to have a lot of videos, order them into playlists for the users and associate these to a certain topic.